Áo Yếm – Tradition, Reimagined with a Bold Twist

At Bay Bay, our love for Vietnamese culture runs deep – and nothing captures the grace of tradition quite like the Áo Yếm, the timeless halter top once worn by generations of Vietnamese women.

But we didn’t want to simply recreate the past – we wanted to honor it while giving it a fresh, modern voice. That’s why our design keeps the soulful elegance of the original yếm in the front – full-length, soft, and flowing – while opening up a bold new silhouette in the back: completely backless with a delicate tie closure.

This unexpected contrast between modesty and openness creates a piece that’s both nostalgic and contemporary, gentle yet daring. It celebrates the femininity of traditional Vietnamese fashion, while letting modern women express their own sense of freedom, individuality, and strength.

Whether paired with linen pants or a breezy skirt, our Áo Yếm brings a unique blend of old and new – a wearable love letter to Vietnamese heritage with a bold, creative twist. 🌿

Photos: Internet, Bay Bay Linen