linen clothing

The Jacket That Couldn’t Be Made Twice

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The only item made from cotton in our shop is now gone – just like that. After being listed online for a while, a customer from Australia snapped it up.

We can’t make another one. This piece started with a single length of 5 meters of hand-dyed indigo cotton from ethnic artisans in Northern Vietnam – one of a kind, impossible to repeat. The cloth was created using traditional natural dyeing methods, leaving patterns that happen only once. We simply followed what the fabric offered.

No fancy cuts, no overthinking the design. The fabric already spoke for itself, so we kept the jacket basic and easy.

It was also a bit of an experiment for us. Sometimes you work on something not knowing if it will make sense in the end. This one did. And then it left, which is kind of the point.

One piece, one story. That’s all it needed to be.

When One Dress Becomes… Well, a Habit

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Remember the customer who ordered one dress, then came back for three more?
We thought that was the happy ending.

Turns out, it was just the intermission.

Two months later, she popped back in – same style, same measurements, but this time with three new colors in mind. Clearly, she’s found her uniform, and honestly, we respect that level of commitment.

We love making new designs, but there’s something very satisfying about knowing a single dress can quietly win someone over… enough times to fill half their wardrobe.

So here we are again, cutting and stitching that familiar shape we now know by heart – only in fresh shades. And yes, we’re still smiling about it.

From One to Many

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When we first started Bay Bay Linen, orders came in slowly. One per week was normal. And that was okay – we had time to make it right, to double-check everything, and keep hoping for the next one.

Then things started to shift. A few more orders…

Then a few more…

And more…

Suddenly, our shipping days weren’t about just one neat little package – we were lining up several, trying to keep track of who ordered what, and quietly adjusting to the new rhythm.

It didn’t happen overnight, but it happened. There’s a small feeling of “Okay, maybe we’re doing something right.”

We still pack each order with care, no matter how many come in at once. Because behind every one is someone who chose to trust a small workshop like ours. So thanks for keeping us busy.

Big Order – Bigger Trust

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As a small handmade linen studio, every order means the world to us. But sometimes, something extra special happens – like some customers – who had never ordered from us before – placing not just one, but multiple large custom orders, all within a few days.
They chose us. A small workshop in Hội An, Việt Nam. They picked specific colors and custom sizes. And we knew we had to give it everything we’ve got.
From sketch to stitch, every item was made with care to fit just right. And the best part? We didn’t let them down.
A few weeks later, they came back – not with another order, but with kind words. Some heartfelt reviews. It moved us deeply. Because when someone not only trusts you once, but takes the time to say thank you – it means more than we can explain.
It’s not just about linen. It’s about choosing handmade over mass-made, about believing in the slow work of small makers.
To those of you who’ve supported us from afar – with generous hearts and thoughtful requests – thank you.
 You make our work meaningful. You remind us why we do what we do.
From all of us at Bay Bay Linen, we are deeply grateful.
 And we’ll keep sewing with heart.

When One Dress Turns Into Four

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It started with one dress. And a little bit of trust.

A few weeks ago, we packed a linen dress and sent it off to someone who had never tried our brand before. We always hold a little breath during that time – wondering how it will feel on the other side. Will it fit well? Will it bring joy?

Then… she came back. Not with a review (though we love those too), but with three more orders – the same dress, just in her favorite colors.

That moment meant so much to us.
Not just because she came back, but because she trusted us in the first piece. And then decided she wanted to live with the dress a little more.

We don’t make fast fashion. We don’t launch collections every month. But we do believe in a dress that makes you feel like yourself – simple, easy, and made to last.

So when someone finds “the one,” and returns for more, it reminds us why we do this. Every piece is a conversation. It’s never just a dress – it’s part of someone’s day, and that means everything.

Behind the Seams: A Story of Craft & Care

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Where quiet hands and thoughtful work bring linen to life

Hội An, a peaceful town nestled along Vietnam’s central coast, is known for its slow rhythm, golden light, and centuries-old craft traditions. As a UNESCO World Heritage site, it holds a special charm – not only in its ancient houses and lantern-lit alleys but also in the spirit of the people who live and work here. This is where Bay Bay Linen was born.

Photo: internet

In a quiet corner of this historic town, we create each garment with intention. Our workshop is modest in size, but rich in care. Local women – skilled and steady – bring years of sewing experience into every order. They don’t rush. They don’t cut corners. Each piece is made to order, adjusted by hand, and treated like something that matters.

Every design begins from a thoughtful idea – guided by our designer – to make clothing that feels both personal and timeless. From choosing the fabric to finishing the final seam, we follow the process closely to keep that intention intact. It’s about more than fit or function. It’s about how something feels when it’s made just for you.

By staying focused and intentional, we’re able to give each order the attention it deserves. Our tailors listen to your measurements, your preferences, and shape the piece around that. The result may look simple – but behind it is a series of quiet decisions, careful adjustments, and a whole lot of heart.

This is what Bay Bay Linen stands for: clothing that speaks softly, made with care in a place full of soul. We hope when you wear it, you feel a little of Hội An’s warmth, calm, and craft – wherever you are in the world.

Wrinkles – The Charm of Pure Linen

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If you’ve ever worn 100% pure linen, you’ll notice one thing right away: it wrinkles — and that’s part of its beauty.

Those soft creases aren’t a flaw – they’re the signature of true linen. Linen is made from natural flax fibers, which are strong and breathable, but not elastic. That’s why it creases easily when you move, sit, or fold it. They show off its natural texture, breathability, and effortless elegance. In fact, linen lovers around the world embrace the wrinkles as part of its charm – a sign of authenticity and laid-back luxury. 🌿

In a world full of “perfect” and polished, linen dares to be real – textured, effortless, full of character. Every wrinkle tells a story of movement, comfort, and freedom. It lives and moves with you. It softens over time, and yes – it gets more beautiful with every wear and wash.

Tips to love your linen even more:

  • Hang it to dry to reduce deep wrinkles.
  • A light steam or iron on low heat can smooth it, but no need to chase perfection.
  • You don’t have to iron it smooth. Just wear it. Live in it. Let it be. Because real beauty doesn’t need to be pressed.

Why Linen?

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At Bay Bay Linen, we chose this material because it feels real — grounding, simple, and honest.
In a world full of noise and fast-changing trends, we’re drawn to something slower, softer, and more lasting. Linen carries that spirit. It speaks to a lifestyle that values presence over perfection, comfort over appearance, and authenticity over excess.

With linen, we leave behind the polished, the fancy, the unreal – and return to what truly matters: how we feel, how we live, and the quiet beauty of simplicity.

Photo: internet

Additional reasons behind our choice of linen lies in:

BREATHABILITY & COMFORT
As you can see in the picture, among natural materials, Linen ranks first along with Cashmere & Alpaca wool in terms of breathability & comfort. The fibers allow air to circulate, which helps keep you cool by drawing moisture away from the skin. This makes linen especially popular in hot & humid climates.

NATURAL MATERIAL
Linen is made from the fibers of the flax plant, which is biodegradable & sustainable. Unlike synthetic fabrics, linen doesn’t involve the use of petrochemicals or harmful dyes, making it a more environmentally friendly choice.

DURABILITY
Linen is one of the strongest natural fibers. When properly cared for, it can last a long time & even gets softer with use. Over time, linen’s texture becomes more refined and comfortable, without compromising its durability.

LOW MAINTENANCE
While linen does wrinkle easily, it’s often prized for its relaxed, slightly rumpled look. In fact, the casual, “lived-in” appearance is part of its charm. Linen is also highly absorbent & it dries quickly, which makes it easy to care for.

LUXURIOUS FEEL
Linen has a natural luster & smoothness that gives it a sophisticated, yet relaxed look. Many people enjoy its tactile quality, as the fibers feel soft & cool to the touch.

TEMPERATURE REGULATION
Linen helps to regulate body temperature, keeping you cool in the summer by wicking away sweat & insulating you in cooler weather. It’s a versatile fabric that works well in various seasons.

AESTHETIC & TIMELESS APPEAL
Linen has an inherently timeless, classic quality. It has been used for thousands of years & it never really goes out of style. The natural texture & understated elegance make it suitable for both casual & formal occasions.

HYPOALLERGENIC PROPERTIES
Linen is naturally resistant to bacteria & allergens, making it a good choice for people with sensitive skin or allergies. Its hypoallergenic properties also contribute to its popularity for bedding & clothing.

In the end, linen brings together ease and elegance in the most natural way. Its lasting beauty, everyday comfort, and gentle impact on the planet make it more than just a fabric – it becomes a way of living. We’ve fallen in love with it – and we hope you feel the same.